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50 Ways Census Data Are Used

1. Decision making at all levels of government.

2. Drawing federal, state, and local legislative districts.

3. Attracting new businesses to state and local areas.

4. Distributing over $675 billion in federal funds and even more in state funds.

5. Forecasting future transportation needs for all segments of the population.

6. Planning for hospitals, nursing homes, clinics, and the location of other health services.

7. Forecasting future housing needs for all segments of the population.

8. Directing funds for services for people in poverty.

9. Designing public safety strategies.

10. Development of rural areas.

11. Analyzing local trends.

12. Estimating the number of people displaced by natural disasters.

13. Developing assistance programs for American Indians and Alaska Natives.

14. Creating maps to speed emergency services to households in need of assistance.

15. Delivering goods and services to local markets.

16. Designing facilities for people with disabilities, the elderly, or children.

17. Planning future government services.

18. Planning investments and evaluating financial risk.

19. Publishing economic and statistical reports about the United States and its people.

20. Facilitating scientific research.

21. Developing "intelligent" maps for government and business.

22. Providing proof of age, relationship, or residence certificates provided by the Census Bureau.

23. Distributing medical research.

24. Reapportioning seats in the House of Representatives.

25. Planning and researching for media as backup for news stories.

26. Providing evidence in litigation involving land use, voting rights, and equal opportunity.

27. Drawing school district boundaries.

28. Planning budgets for government at all levels.

29. Spotting trends in the economic well-being of the nation.

30. Planning for public transportation services.

31. Planning health and educational services for people with disabilities.

32. Establishing fair market rents and enforcing fair lending practices.

33. Directing services to children and adults with limited English language proficiency.

34. Planning urban land use.

35. Planning outreach strategies.

36. Understanding labor supply.

37. Assessing the potential for spread of communicable diseases.

38. Analyzing military potential.

39. Making business decisions.

40. Understanding consumer needs.

41. Planning for congregations.

42. Locating factory sites and distribution centers.

43. Distributing catalogs and developing direct mail pieces.

44. Setting a standard for creating both public and private sector surveys.

45. Evaluating programs in different geographic areas.

46. Providing genealogical research.

47. Planning for school projects.

48. Developing adult education programs.

49. Researching historical subject areas.

50. Determining areas eligible for housing assistance and rehabilitation loans.


African Americans
Color of Change
Jennifer Edwards, Program Director -

National Urban League
Jeri Green, 2020 Census Senior Advisor -

Color of Change is taking on a number of activities to promote a robust census count through public opinion research, modeling & message development; micro-targeted digital advertising based off of previous messaging research; data acquisition and technology; and a dedicated Black grasstops and grassroots effort.

National Urban League will support messaging campaigns, distribute tool kits, and work with African and Afro-Caribbean groups to help plan for GOTC.

Arab Americans
American-Arab Anti-Discrimination Committee
Samer Khalaf, National President -
Janeen Rashmawi, Communications Manager -

Arab American Institute Foundation
Maya Berry, Executive Director -

The two organizations are working together on opinion research and effective messaging for their community. They are also implementing a national strategy for 2020 Census education and mobilization, serving as the coordinator of resources, information, and networking in support of Arab American outreach.

Asian Americans, Native Hawaiians and Pacific Islanders
Asian Americans Advancing Justice | AAJC
John Yang, President & Executive Director -
Terry Minnis, Director of Census and Voting Proframs -

AAJC is leading a two-phase strategy consisting of messaging research developed from focus groups and surveys and a national campaign for outreach to hard-to-count AANHPI communities.

Business and Business Organizations
ReadyNation (project of Council for Strong America)
Jeffery Connor-Naylor, Associate Director -

ReadyNation is conducting outreach to the business community that includes creating a Business 2020 Census Council, encouraging businesses and business organizations to engage in census efforts, and developing toolkits to guide business in engaging in GOTC efforts.

Partnership for America's Children
Deborah Stein, Network Director -

Partnership for America’s Children’s goal is ensuring that all young children are counted in the 2020 Census and their work has three components: (1) Supporting advocacy by members to strengthen the Census at the local, state and federal levels; (2) Coordinating GOTC activities around the undercount of young children by members and other state and local child advocates; and (3) Developing outreach tools to use with families with young children based on opinion research to guide message development.

Civic Engagement Tables
State Voices
Elena Langworthy, Census Program Manager -

State Voices is conducting both a national and state effort to ensure a complete 2020 count through: partnering with census hubs in target states, GOTC planning and execution, conducting federal advocacy, facilitating partnerships between local government officials and the Census Bureau, organizing convenings, drafting materials, and providing technology and data assistance to groups.

Civil Rights and National Hub Coordinator
Leadership Conference Education Fund
Beth Lynk, Census Counts Campaign Director -
Sonum Nerukar, Get Out the Count Manager -

LCEF is the coordinator of the national hub organization and is carrying out their GOTC Campaign in three phases: inform and educate national and community organizations, businesses and local officials that can serve as trusted messengers in hard-to-count communities; engage and mobilize by shifting focus from awareness-building to encouraging action; and, “search and rescue” by conducting non-response follow up assistance to the Bureau.

Faith in Public Life
Myles Duffy, Vice President -

Shepherding the Next Generation (project of Council for Strong America)
Tom Pearce, National Director -

Faith in Public Life is convening a Census Faith Council on national faith organizations, recruiting and mobilizing over 500 Faith Census Ambassadors from hard-to-count communities, drafting sample sermons and flyers in English and Spanish, and organizing a Day of Action on April 1, 2019. They are also doing in-depth organizing in FL, GA, NC, OH, and VA, states where there are high shares of foreign-born Latinx and African American populations.

Shepherding the Next Generation mobilizes faith census ambassadors, employs trainings and public education to faith leaders, advocates for the census with lawmakers, and convenes 2020 Census Faith Councils.

Immigrant and Mixed-Status Families
Fair Immigration and Reform Movement (FIRM)
Sulma Arias, Center for Community Change Field Director -

FIRM is developing a narrative and communications plan that includes media toolkits, earned media strategies, and more. They are also working in coordination with five national immigrant rights groups – CASA, CHIRLA, FIRM, Make the Road New York, and the Illinois Coalition for Immigrant and Refugee Rights – and developing state-based tables in three to five states.

NALEO Educational Fund
Arturo Vargas, Executive Director -

NALEO is carrying out its work in three phases: opinion research, message development and outreach; tailored messages, messengers, and media outreach that increase awareness of census importance; and tailored messages, messengers, and media outreach that empower Latino community to participate in Census 2020.

National LGBTQ Task Force
Meghan Maury, Policy Director -

The Task Force’s Census plan consists of public education, policy advocacy, activating census champions, and GOTC events designed to reduce the undercount of the LGBTQ community.

Native Americans and Native Alaskans
National Congress of American Indians
Amber Ebard, Program Manager -

NCAI is leading a multifaceted approach that includes: an outreach component to develop and distribute educational materials, develop and distribute branded promotional materials, develop an Indian Country Counts toolkit, and develop communications infrastructure; a coalition building component that aims to convene a peer learning summit to launch national Indian Country Counts coalition, recruit members to the Indian Country Counts coalition, provide grants to tribes or intertribal organizations to execute local work plans, and hold coalition meetings with both national and regional representatives; and a community engagement and training component aiming to hold training events for advocates, NCAI conference events, and build out the census components of the NCAI website.

Low-Income People
Community Action Partnership
Denise Harlow, CEO -
By leveraging the depth and breadth of the nationwide Community Action Network, which includes Head Starts, community action agencies, and others delivering services to low-income families, CAP will provide GOTC with expansive geographic reach and deep engagement with hard-to-count communities.

For more information: Karen Narasaki (